So you just visited the LEGO website and saw something called “VIP Points,” but don’t know what it’s about?
While the name sounds exclusive, I’m going to share everything you need to know about the LEGO VIP program, including how to join and get the most out of your points.
Let’s get started.
Table of Contents
What Is the LEGO VIP Program?
LEGO VIP is LEGO’s official loyalty program that rewards customers for:
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Buying LEGO products from the official LEGO shop (online or in-store)
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Completing surveys, watching videos, and following LEGO on social media
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Referring friends to the program
Members earn points—called VIP Points—which can be redeemed for discounts, exclusive sets, digital rewards, early access, and more.
What Are LEGO VIP Points?
VIP Points are the reward currency of the LEGO VIP program. You earn them through qualified purchases and activities. These points can be used for:
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Discounts on future LEGO purchases
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Exclusive sets and digital rewards
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Event tickets, sweepstakes, and add-on gifts
Note: Some restrictions apply (more on that below).
How Do I Use VIP Points?
You can redeem VIP Points for:
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Discount coupons (redeemable at checkout)
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Exclusive physical or digital products
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Tickets to LEGO events and VIP-only experiences
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Sweepstakes entries or charitable donations
Check the VIP Rewards Center regularly—rewards rotate and many are limited-time.
Benefits Of The LEGO VIP Program
Below are some of the benefits of the LEGO VIP program:
- Earn 1 VIP point for every $1 you spend
- You get access to exclusive member-only gifts
- Be among the first to purchase exclusive and hard-to-find LEGO sets before anyone else
- You can take advantage of special bonuses and double-point offers
- Invitation to member-only LEGO store events
Read Also: Top 10 Best LEGO Friends Sets
Where Can You Not Use VIP Points?
- At third-party retailers (e.g., Amazon, Walmart)
- Certified LEGO stores not owned by LEGO
- LEGOLAND parks and Discovery Centers
- LEGO flagship stores in mainland China
Benefits of the LEGO VIP Program
- Earn 1 VIP point per $1 spent
- Access to exclusive member-only gifts
- Early access to select and hard-to-find sets
- Double point offers and special promotions
- Invitations to VIP-only LEGO events
Do LEGO VIP Points Expire?
Yes. If you don’t earn or redeem points for 18 months, your points will expire. LEGO will notify you before this happens so you don’t lose your points unexpectedly.
How Many LEGO VIP Points Equal a Dollar?
6.5 VIP points = $1 USD.
However, this may vary depending on your region and currency. For example:
- 1 CAD = 5 VIP points
- You’ll earn points based on the order currency and not your location
What Are 4000 LEGO VIP Points Worth?
Roughly $615—but the actual value depends on how the points are redeemed. Digital rewards, event tickets, and sweepstakes don’t always have fixed monetary value.
How Do I Join the LEGO VIP Program?
You can join in 3 ways:
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Online: Visit the LEGO VIP page and register for an account.
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In-store: Ask a LEGO store Brick Specialist to register you.
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By phone: Call LEGO customer service and request to join.
After registration, you’ll get a digital VIP card via email.
How Can You Earn LEGO VIP Points?
You can earn points by:
- Purchasing LEGO products from LEGO.com or LEGO stores
- Completing surveys
- Watching LEGO videos
- Referring friends
- Following LEGO on Facebook
- Participating in promotional activities
What Doesn’t Earn You VIP Points?
- Buying LEGO gift cards
- Purchasing from non-LEGO retailers
- Shopping at LEGOLAND parks, Discovery Centers, or certified stores
- Orders in mainland China, where the VIP program is unavailable
How Much Are VIP Points Worth?
You get 6.5 points per $1 USD spent, and you can redeem for discounts or rewards. The flexible structure allows you to:
- Save for big rewards
- Spend a little at a time
- Redeem points even on small purchases
On average, it’s about 5% back in savings.
How to Get a Physical LEGO VIP Card
LEGO no longer automatically sends physical VIP cards, but:
- You may request one when signing up in-store
- If eligible, it will be mailed within 40 days of sign-up
Most members use their digital card, which works both online and in-store.
What Is the LEGO VIP Black Card?
The LEGO VIP Black Card was a limited-edition VIP card given to customers who bought the 75192 UCS Millennium Falcon shortly after its release.
It came with exclusive perks, including unique rewards, but is no longer available.
Can You Merge LEGO VIP Accounts?
No. LEGO’s terms state you can only have one VIP account per person.
If multiple accounts are found under your name, LEGO will:
- Cancel the account with the fewest points
- Transfer those points to your remaining account
Bonus: Is LEGO VIP Free?
Yes, it’s 100% free to join and use:
- No subscription
- No hidden fees
- VIP cards are free (digital or physical)
- Redeeming points costs nothing
Read Also: Where To Buy Retired LEGO Sets
